Welcome to the team Sian!

New team member for Creative Equine Marketing

Equestrian marketing agency Creative Equine are pleased to welcome Sian Nash to the team.

Sian Nash is a marketing professional with over eight years experience in the equestrian industry with a passion for digital marketing. Sian previously worked for equestrian wholesaler Weatherbeeta Ltd on the WeatherBeeta brand, launching their Facebook page and awarded the BETA Social Media Award in 2015. Recently Sian worked for the British Equestrian Federation as Marketing and Communications Manager for participation, working across a variety of different projects to increase participation in Equestrianism. Based in Warwickshire, Sian is a keen rider who enjoys training and competing her horse at British Dressage events. 

Claire Allmett MD explains “ Sian’s wealth of marketing experience coupled with her understanding of the equestrian industry make an excellent addition to our team. Sian will play a key role in the further growth and development of Creative Equine and work closely as part of the team servicing our portfolio of brands’

Sian can be reached at sian@creativeequine.co.uk 

Facebook Set to DELETE Fake & Inactive Accounts

Facebook Spring Clean 12^th March 2015

The latest facebook update is set to go live in the next 24 hours and promises to be beneficial for all genuine accounts. It will also prove interesting for any accounts who have bought LIKES by using click farms to massage their figures.

If the facebook statement is to be read correctly, they are getting ready to delete all fake and inactive accounts. This will have a small effect on most accounts, purely because some of the followers no longer use facebook or have deactivated their accounts.  These accounts will be deleted, which can only be a good thing for gauging more accurately data from your insights. So, small drops in figures are to be expected and should not raise the alarm.

However, and the most welcome part of this purge to clean up facebook, the update will also delete fake accounts which have been bought through click farms. Some accounts have paid money to companies whose sole purpose is to add LIKES or FOLLOWERS to a page. This is a pointless task and doesn’t add benefit to a brand; it just deceives other people who visit the page that it is more popular than it actually is.  We will be watching with interest over the next 24 hours to see the effect this will have and to which accounts, celebs, businesses’ products and services? Watch this space.   

Facebook Statement

“We’ve recently updated the way we measure how many people like your Page. Pages may see a decrease in likes after March 12, when we [have] removed likes from inactive Facebook accounts.”

Calling All Admins

New Call To Action Button 

Hopefully you will have spotted a new update to your business page, the Call to Action button has finally arrived to our shores.

Launched last year in the States, the new button situated in the page header, next to the LIKE button is now being rolled out across new continents.

For marketers this is an exciting new addition to the platform. Designed to support your business objectives, the CTA supports the ever growing culture of facebook by offering your customers a seamless link to your latest feature, promotion, product, video, sign up to your database , booking page , a whole range of possibilities, in line with your brand message.

It takes just a couple of minutes to install and is simple and really straightforward by following the online tutorial. 

Points To Remember  -

Use the design of your header wisely; with an additional button added to this space you may need to tweak your design.

Check the installation, ensuring it is taking clients to the destination of your choice, the CTA you have installed must offer relevance.  You are taking them off your page so ensure it is going to be something that is important and that your client is going to want to know about.

Use the analytics offered (a new box in right hand margin under your reach figures) to monitor the response and tweak accordingly, I’m sure in time Facebook will further develop this CTA. A custom made option would be great please Facebook, we could then adapt the button to drill into individual business needs. But for now we shall enjoy using what we have!

When the time is right!

Posting on Facebook is easy right? You send an update and off it goes into the world of Facebook and your fans will see it, simple as that, right? Well, sorry to be the bearer of bad news but it's a whole lot more complicated than that!  

Facebook is controlled by a specific code, which dictates who sees what and when. Simply sending a post is not good enough any more. With around 300,000 Facebook updates shared every minute you need to do everything you can to give your post the best possible chance of being seen. 

So how do you give your posts the best chance? Here are just a few practical tips to help.

Timing is vital. Posting at the best time of day is key. Facebook gives you great insights into your fans and what they are up to. In your Page insights, simply look under the Posts tab and all the information you need is there, broken down into days and a weekly average. From here you can easily see when most of your fans are online and as such the best time of day to post. 

Do not forget to post. Facebook wants you to be social and share information, so the less you post, the lower your reach will become, it’s Facebook’s way of punishing you. But don’t panic, there are lots of options depending on your number of fans. Posting every few days is fine, especially if you only have a few hundred fans. Focus on good quality posts and content you know will get interaction. As your fan numbers grow you can start to post more, but remember not to get over excited and flood news feed! Keep it at a natural level, one or two posts a day between 5 and 7 days a week, and make sure you're posting good quality content. 

Do not over post. Over posting on Facebook means one of two things will happen. One, you will flood news feed, annoying your fans and causing them to either stop interacting or unlike your Page all together. Or two, Facebook will limit the amount of posts seen. Facebook wants quality likeable content and if you share something every 5 minutes, there’s a good chance some of those posts will be rubbish, so Facebook restricts the amount of your posts seen by your fans. We recommend a maximum of two posts a day and spacing them out as much as possible. This gives your posts time to grow, be seen and interacted with.

Facebook is a fabulous tool for connecting you to your customers and fantastic for building communities, it takes time and energy to bring the benefits but is well worth it when you get the formula right. 

Our Week in Figures

Online PR & Marketing has fast become an essential part of our role.Managing client's social media platforms ensures that they are populated with time sensitive, relevent posts in order for our clients to connect with their audience.